New Era Cap Co.

What's the best way to bring this retail brand to life online? Engage the vibrant community and content that already exists in the space, leverage the wealth of content from a long running digital lifestyle magazine and create new content around product promotions that are just as focused on promoting self expression as the products themselves. My role has been to provide creative direction for the global rebranding of New Era Cap Co.'s digital properties.

Launching mid September 2010

Shop Phobia

There's an epidemic sweeping our nation, and Mike Rowe and Lee Jeans have teamed up to bring us the cure. My role has been to provide creative direction for the shop phobia campaign.

Launching early September 2010

Expectant mothers have a lot of questions. This website for the March of Dimes provides answers and captures the sense of wonder that is so common to mothers-to-be. The site was honored at the 2008 Interactive One Show, the 08 Communication Arts Interactive Annual, Adobe Site of the Day, the Webby's, Flash Forward, and others. Concept, art direction and interface design.

This site launched the Family Violence Prevention Fund's Respect! campaign. The idea is simple. End an epidemic of domestic violence by encouraging people to rally for respect. The virtual rally is on the cover of the 09 Communication Arts interactive annual. Concept, art direction and interface design.

Interface and Interaction design for Barkley work gallery. With a site redesign not scheduled for any time soon, the goal became maximizing creative viewing area while allowing for a large dynamic navigation in a set space.in such a small space to better showcase the work. Concept, art direction, interface design and interaction prototyping.

Collaboration and front-end development - asisted a genius on one sweet piece of literary work.

This site for Barkley's summer internship program is about drinking the company Kool-Aid. Concept, art direction and interface design.

At Barkley everybody's opinion is valued. Fresh Voices aggregates those opinions in one place. Strategy and interface design.

Ben is busy doing great work, and doesn't have time to mess with email. This is a no-frills website, showcasing work and contact info only. This project was a one man show.

March of Dimes has over 80 web properties and thousands of pages of content, and a simple refresh immediately becomes an incredibly complex task. Simple yet signifigant changes to the look and structure of those properties were implemented to align them not only more with eachother, but with the offline creative as well.

These HP Product Tours allow for a wide range of products, everything from consumer laptops and cameras all the way up to enterprise-level server solutions. They needed to be fully customizeable and localizeable for any language or character set. Not wildy conceptual, but a it is good example of creative problem solving.